LADURNER AMBIENTE LIFE
The whole life of a group
LIFE is the magazine, in both print and electronic versions, that the Ladurner Ambiente industrial group has had since 2009. It is the house organ that talks about the life, activities, technologies, services and human resources of the companies in the Ladurner Ambiente system.
LIFE is intended to be an image tool that, alongside the more dynamic means such as newsletters, social media, and websites, with which the Group is in any case strongly endowed, integrates that institutional communication that has the task of being more exhaustive and organic, halfway between day by day news and the more sumptuous, but often dated, glossy pages of brochures.
It has the pretension of being an institutional but active and dynamic communication tool, conceived and written by those who work in the group, by all the collaborators who have something to say about novelties, technologies, objectives and possibly the successes of their activities in line (business units) as well as in staff (central services).
LIFE has the task of developing, enhancing and consolidating the Group’s overall image towards the reference market, towards institutions, public administrations, the financial system, communicating not only products, technologies and services, but also all the added value and information through those who carry out the activity every day: the employees.
In fact, LIFE does not only address the outside world, but also the inside. It must be able to increase and consolidate belonging and group spirit, but also team spirit, internally, among direct collaborators and partners, developing the awareness and pride of being part of a system of companies and divisions at the service of the environment.
LIFE is also an opportunity to look at ourselves in the mirror, to be self-congratulatory, to enjoy finding themes and topics that can become interesting news for the market, as a stimulus to improve, because you know, even if we are good, we can always do better.
HAPPY READING, HAPPY LIFE TO ALL!